Demographics: the science behind marketing a car, ie: who will this car appeal to? A Buick LeSabre: retirees. A Chevy Cobalt: a teenager. A Mercedes C-Class: a well-to-do 20-something. Any Subaru: tree-huggers.
The above notations stand true. But for the most part, they're wrong too. Take for example, the Chrysler 300C. Aimed at the 65 year-old and over. Instead, every big-city pimp bought one and now it's the most popular vehicle among the gangland-crowd.
It's actually no longer about the skin-tone, age, or employment group that suggests who will buy what car. It's all about the attitude or more specifically, the ineptitude.
So here's how I see them:
Any 1-series BMWs; Well-to-do 20-somethings who want to be hip without realizing they could have bought an Audi A4 and not kill themselves in the first fast corner they try in winter.
Subarus: For those who can't afford Volvos.
Volvos: For those who can't afford a BMW 5-series.
Volkswagens: For people who used to own a Subaru.
Audis: For those who know they can't drive and depend on the car to make up for their short-comings in driver-experience.
Mercedes: For those who can afford them but don't know how to drive 10 km/h above the speed limit.
Toyotas: For the most boring people on the planet.
Hondas: For those who can't think for themselves and look beyond the marketing.
BMW 3-series: As Jeremy Clarkson of Top Gear would say: "Coqs!" People who think they know how to drive until they unleash all that horsepower and end up in the ass-end of a minivan!
Nissans: For those who want to be jussssssst a lil' different.
Buicks: For those people who are waiting to die and hopefully, take you with them when they drive through those red lights.
Nissan Cubes: Weirdos.
Corvettes: There's no way around it, they ARE trying to make up for something... but just what that is, I don't know.
Chevy Cobalts: For those who think they look cool driving fast while laying practically in the backseat. (You know who they are).
F*rds: Who cares!
Dodge Rams or F*rd F150 pickup trucks: For those who think they can drive a pickup like a car.... until it flips over.
Minivans: Suckers!
Any Supercars: Remember, just because you can afford it, DOESN'T mean you know how to drive it!
Toyota Prius' or Honda Insights: Go back to British Columbia or Seattle!! Leonardo's hosting a Sushi Bar tonight!
Lexus': For people with money but no real aspirations to drive.
Infinitis: For people who wish they could buy a BMW.
Hummers: For those pimps who have too much money and not enough brains to know where best to spend it.
Honda Fits: For people with no identity and no desire to have one either.
Mustangs: For people who should have been born in Quebec.
Pontiacs: For people who should have been born in Quebec.
Honda Civics: The second most boring people in the world.
Hyundais: For people who don't want to be suckered into buying Japanese.
Land Rovers: For people who can buy an extremely-capable SUV but are too terrified to ever drive it off-road.
Saturns: For those people who actually believed they weren't buying GM.
Mazdas: For those people who don't know they're buying a F*rd.
Jaguars: For those people who don't know they're buying a F*rd.
Kias: For those people who can't afford a Hyundai.
Toyota Echos: For those people who don't really need a car.
Mini Coopers: For those people who will never have children.
Smart cars: For those people who should never have children.
A Canadian car lover`s views and opinions on the car industry; various cars in particular and all things relating to cars in general.
Wednesday, March 31, 2010
Tuesday, March 30, 2010
What's what...
Ever notice how one car looks ka-pow in one color but another model looks completely alien in the same color? Some colors ate just made for those vehicles. Let me explain: not EVERY Ferrari looks good in the infamous Ferrari Red. Here's a few examples:
Ferrari F430: Metallic Blue
Ferrari Testarossa: White
Buick Enclave: Brown
New Camaro: "Bumble-Bee" Yellow
Chrysler 300C: Teal Green
Jeep Wrangler: Sahara Green & Tan
Dodge Magnum SRT8: Red
New F*rd Mustang: Brilliant Blue
New Mazda3 Sport: Brilliant Metallic Blue
Toyota Venza: Brown
Dode Ram pickup: Red
Toyota Camry: White
Second-generation Audi A4: Deep Blue
Audi A6: Silver
Honda Civic: Silver
Simple isn't it?! Try adding some vehicles of your own choosing.
Ferrari F430: Metallic Blue
Ferrari Testarossa: White
Buick Enclave: Brown
New Camaro: "Bumble-Bee" Yellow
Chrysler 300C: Teal Green
Jeep Wrangler: Sahara Green & Tan
Dodge Magnum SRT8: Red
New F*rd Mustang: Brilliant Blue
New Mazda3 Sport: Brilliant Metallic Blue
Toyota Venza: Brown
Dode Ram pickup: Red
Toyota Camry: White
Second-generation Audi A4: Deep Blue
Audi A6: Silver
Honda Civic: Silver
Simple isn't it?! Try adding some vehicles of your own choosing.
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